Since the title of my blog is Philly Expatriate, I think its about time I do a bit of reminiscing, Delaware Valley-style!

As a kid,  prior to cable television, the few children's shows besides Captain Kangaroo and Sesame Street appeared on UHF stations. These same stations also broadcast a large portion of their commercials for local businesses.

One shop, based in South Jersey, not far from Atlantic City, ran an iconic commercial with an absolutely unforgettable jingle. It was for IDEAL - at the time, a discount clothing store for women that was housed in (no joke) a Quonset Hut! I wish someone would post the actual film/video that accompanies the jingle, because in the haze of my memory, I recall rather glamourous-looking models hauling down the road in rather large tail-finned automobiles, presumably on their way to shop for polyester pants suits in the tent-store.

It's not a fancy salon - its nothing but a Quonset hut - but!
If you've got a passion for fashion, and you've got a craving for saving,
Take the wheel of your automobile and swing on down to...IDEAL!


While you listen to the jingle you can read more on the topic of Ideal.